Rakesh consults extensively with Hotel / Restaurant Chains in India / abroad and also works with brands in reaching it to their target audience. His culinary ideas for food festivals and product launches for brands have an underlying aesthetic and cultural element that instantly connects with the audience.
Reviving indigenous rice varieties and taking it out to the market
Client: AIM For Seva
Target Audience Positioning
Social Media Brand Strategy
Brand activation & Marketing Strategy
Recipe curation using indigenous rice varieties