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product launch

Rakesh consults extensively with Hotel / Restaurant Chains in India / abroad and also works with brands in reaching it to their target audience.  His culinary ideas for food festivals and product launches for brands  have an underlying aesthetic and cultural element that instantly connects with the audience. 

Product Launch

Reviving indigenous rice varieties and taking it out to the market

Client: AIM For Seva

Scope:

  • Retail Consulting

  • Target Audience Positioning

  • Packaging consulting

  • Social Media Brand Strategy

  • Brand activation & Marketing Strategy

  • Recipe curation using indigenous rice varieties

The hindu

Press Coverage

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