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social media & brand building

With an American B School degree and a passion for food heritage and culinary history, Rakesh advises food brands on Social Media on how to creatively take content to a wider more nuanced audience.

Here are some of his  recipe videos shot exclusively for social media

Thenga Paal Kuruma | Rakesh Raghunathan Udan | Vidiem Kitchen Appliances & Vidiem Fresh
07:10

Thenga Paal Kuruma | Rakesh Raghunathan Udan | Vidiem Kitchen Appliances & Vidiem Fresh

Packed with flavour, this rich, versatile Thenga Paal Kurma, native to the town of Pollachi in Tamil Nadu, is the perfect side dish for Parotta, chapathi or Idiyappam and can be had for breakfast, lunch or dinner. You can also create your own twist by throwing in your favourite protein - like chicken or mutton too. In this episode, we will be taking you through this unique recipe!" Rakesh Raghunathan Udan in association with Vidiem kitchen appliances & Vidiem fresh. Showcasing unique recipes from across South India. Appliances - https://www.facebook.com/VidiemTM/ Fresh greens - Vidiem Fresh Buy online - https://vidiem.in Instagram - https://instagram.com/vidiemtm Subscribe to our Channel - http://bit.ly/RakeshRaghunathan HIT THE BELL ICON FOR REGULAR UPDATES. Our Previous Episode of Rakesh Udan: ▶ Episode #15 (Azhagar Kovil Dosai) - https://youtu.be/2vCKJdrkmCQ ▶ Episode #14 (Arisi Vadai) - https://youtu.be/3URei2aa8SU ▶ Episode #13 (Aadi Kummayam) - https://youtu.be/wNWvDndZxyI ▶ Episode #12 (Andhra Paruppu Podi) - https://youtu.be/r83UcxGn4B4 ▶ Episode #11 (Pavakkai Ellukari) - https://youtu.be/nH973AC7L8k ▶ Episode #10 (Thakkali Kuzhambu) - https://youtu.be/lpHjw4wU29w ▶ Episode #09 (Mango Phirni) - https://youtu.be/rEGWjmzzRiw ▶ Episode #08 (Chettinad Mandi) - https://youtu.be/lodExocmXJA ▶ Episode #07 (Chidambaram Gosthu) - https://youtu.be/FV-wsYctM7E ▶ Episode #06 (Ramzan Nombu Kanji) - https://youtu.be/3_9JAtwUGYQ ▶ Episode #05 (Tirunelveli Sodhi) - https://youtu.be/o6BvLrgtCB4 ▶ Episode #04 (Bun Halwa) - https://youtu.be/nW4reEu5qa0 ▶ Episode #03 (Kumbakonam Kadappa) - https://youtu.be/7LpU8IX3_R4 ▶ Episode #02 (Green Pulao (Karnataka Style)) - https://youtu.be/ys8VtMKm6dE ▶ Episode #01 (Milk Sweet/பால் கேசரி) - https://youtu.be/kj0tpIA1c6Y Our Ammavum Naanum Episodes: ▶ Episode #32 (More Koozh) - https://youtu.be/IIGwYbDIDMY ▶ Episode #31 (Thanjavur Race Kootu) - https://youtu.be/Ih1LHeM11AM ▶ Episode #30 (Paruppu Urundai Kuzhambu) - https://youtu.be/pZw0ACE7Mjw ▶ Episode #29 (Thavalai Vadai) - https://youtu.be/FLke67Xn_LA ▶ Episode #28 (Dhal Poori) - https://youtu.be/2ABjcN9Jn3c ▶ Episode #27 (Kunukku) - https://youtu.be/jYYSOm7xEik ▶ Episode #26 (Ennai Kathrikkai Kuzhambu) - https://youtu.be/KN4HHQ8Cd38 ▶ Episode #25 (Poricha Rasam) - https://youtu.be/qNHlJf23riE ▶ Episode #24 (Chettinad Mandi ) - https://youtu.be/lodExocmXJA ▶ Episode #23 (Pavakkai Pitlai) - https://youtu.be/EgxAEQK2qbI ▶ Episode #22 (Tomato Soup Rasam) - https://youtu.be/GBOIE5EZuvM ▶ Episode #21 (பூசனிக்காய் மோர் கூட்டு) - https://youtu.be/G893S8YWtzs ▶ Episode #20 (Vepampoo Rasam/வேப்பம் பூ ரசம்) - https://youtu.be/8cjz6a402TM ▶ Episode #19 (Pacchai More Kuzhambu Vadai) - https://youtu.be/K3-hfUT2E-0 ▶ Episode #18 (Karuveppilai Kuzhambu) - https://youtu.be/1ygFm3U4xTo ▶ Episode #17 (Murungakkai Masala Kuzhambu) - https://youtu.be/4OdzWs3CQ2E ▶ Episode #16 (Mysore Rasam) - https://youtu.be/uvAn0Ngmfoc ▶ Episode #15 (Thengai Paal Pulao) - https://youtu.be/DvaEDu2GvyI ▶ Episode #14 (Chakkaravalli Kizhangu Varathu Araitha Kuzhambu) - https://youtu.be/xQ007y-dbPo ▶ Episode #13 (Kathrikkai Vendhaya Masiyal) - https://youtu.be/V7D5onmU9jk ▶ Episode #12 (Paccha More Kuzhambu Vadai) - https://youtu.be/qo0cn9LK0M0 ▶ Episode #11 (Avaramani Kuzhambu) - https://youtu.be/XhzaFqsUsvU ▶ Ammavum Naanum Teaser #02 - https://youtu.be/tdjKwGCixA8 ▶ Ammavum Naanum Teaser #01 - https://youtu.be/jRf1qxXk5so Check out my Website: https://www.rakeshraghunathan.com/ Follow Me on: Facebook: https://www.facebook.com/therakeshraghunathan Twitter: https://www.twitter.com/therakeshraghu Instagram: https://www.instagram.com/therakeshraghunathan #rakeshraghunathan #puliyogaretravels #ammavumnaanum #vidiem #vidiemadc #vidiemiris #coconutmilk #thengaipal #kurma #southindian #kongu #kongurecipes #heirloomsouthindian #trendingnow #100Southindian #dakshindiaries
Pakoda Chaat | Rakesh Raghunathan Udan | Vidiem Appliances & Vidiem Fresh
05:39

Pakoda Chaat | Rakesh Raghunathan Udan | Vidiem Appliances & Vidiem Fresh

Rakesh Raghunathan Udan in association with Vidiem kitchen appliances & Vidiem fresh. Showcasing unique recipes from across South India. Appliances - https://www.facebook.com/VidiemTM/ Fresh greens - Vidiem Fresh Buy online - https://vidiem.in Instagram - https://instagram.com/vidiemtm Subscribe to our Channel - http://bit.ly/RakeshRaghunathan HIT THE BELL ICON FOR REGULAR UPDATES. Our Previous Episode of Rakesh Udan: ▶ Episode #15 (Azhagar Kovil Dosai) - https://youtu.be/2vCKJdrkmCQ ▶ Episode #14 (Arisi Vadai) - https://youtu.be/3URei2aa8SU ▶ Episode #13 (Aadi Kummayam) - https://youtu.be/wNWvDndZxyI ▶ Episode #12 (Andhra Paruppu Podi) - https://youtu.be/r83UcxGn4B4 ▶ Episode #11 (Pavakkai Ellukari) - https://youtu.be/nH973AC7L8k ▶ Episode #10 (Thakkali Kuzhambu) - https://youtu.be/lpHjw4wU29w ▶ Episode #09 (Mango Phirni) - https://youtu.be/rEGWjmzzRiw ▶ Episode #08 (Chettinad Mandi) - https://youtu.be/lodExocmXJA ▶ Episode #07 (Chidambaram Gosthu) - https://youtu.be/FV-wsYctM7E ▶ Episode #06 (Ramzan Nombu Kanji) - https://youtu.be/3_9JAtwUGYQ ▶ Episode #05 (Tirunelveli Sodhi) - https://youtu.be/o6BvLrgtCB4 ▶ Episode #04 (Bun Halwa) - https://youtu.be/nW4reEu5qa0 ▶ Episode #03 (Kumbakonam Kadappa) - https://youtu.be/7LpU8IX3_R4 ▶ Episode #02 (Green Pulao (Karnataka Style)) - https://youtu.be/ys8VtMKm6dE ▶ Episode #01 (Milk Sweet/பால் கேசரி) - https://youtu.be/kj0tpIA1c6Y Our Ammavum Naanum Episodes: ▶ Episode #32 (More Koozh) - https://youtu.be/IIGwYbDIDMY ▶ Episode #31 (Thanjavur Race Kootu) - https://youtu.be/Ih1LHeM11AM ▶ Episode #30 (Paruppu Urundai Kuzhambu) - https://youtu.be/pZw0ACE7Mjw ▶ Episode #29 (Thavalai Vadai) - https://youtu.be/FLke67Xn_LA ▶ Episode #28 (Dhal Poori) - https://youtu.be/2ABjcN9Jn3c ▶ Episode #27 (Kunukku) - https://youtu.be/jYYSOm7xEik ▶ Episode #26 (Ennai Kathrikkai Kuzhambu) - https://youtu.be/KN4HHQ8Cd38 ▶ Episode #25 (Poricha Rasam) - https://youtu.be/qNHlJf23riE ▶ Episode #24 (Chettinad Mandi ) - https://youtu.be/lodExocmXJA ▶ Episode #23 (Pavakkai Pitlai) - https://youtu.be/EgxAEQK2qbI ▶ Episode #22 (Tomato Soup Rasam) - https://youtu.be/GBOIE5EZuvM ▶ Episode #21 (பூசனிக்காய் மோர் கூட்டு) - https://youtu.be/G893S8YWtzs ▶ Episode #20 (Vepampoo Rasam/வேப்பம் பூ ரசம்) - https://youtu.be/8cjz6a402TM ▶ Episode #19 (Pacchai More Kuzhambu Vadai) - https://youtu.be/K3-hfUT2E-0 ▶ Episode #18 (Karuveppilai Kuzhambu) - https://youtu.be/1ygFm3U4xTo ▶ Episode #17 (Murungakkai Masala Kuzhambu) - https://youtu.be/4OdzWs3CQ2E ▶ Episode #16 (Mysore Rasam) - https://youtu.be/uvAn0Ngmfoc ▶ Episode #15 (Thengai Paal Pulao) - https://youtu.be/DvaEDu2GvyI ▶ Episode #14 (Chakkaravalli Kizhangu Varathu Araitha Kuzhambu) - https://youtu.be/xQ007y-dbPo ▶ Episode #13 (Kathrikkai Vendhaya Masiyal) - https://youtu.be/V7D5onmU9jk ▶ Episode #12 (Paccha More Kuzhambu Vadai) - https://youtu.be/qo0cn9LK0M0 ▶ Episode #11 (Avaramani Kuzhambu) - https://youtu.be/XhzaFqsUsvU ▶ Ammavum Naanum Teaser #02 - https://youtu.be/tdjKwGCixA8 ▶ Ammavum Naanum Teaser #01 - https://youtu.be/jRf1qxXk5so Check out my Website: https://www.rakeshraghunathan.com/ Follow Me on: Facebook: https://www.facebook.com/therakeshraghunathan Twitter: https://www.twitter.com/therakeshraghu Instagram: https://www.instagram.com/therakeshraghunathan #PakodaChaat #PakodaRecipe #rakeshraghunathan #puliyogaretravels #ammavumnaanum #vidiem #vidiemadc #vidiemiris #heirloomsouthindian #trendingnow #100Southindian #dakshindiaries
Kalakki Mutta Curry கலக்கி முட்டை கறி | Rakesh Raghunathan Udan | Vidiem Appliances & Vidiem Fresh
07:44

Kalakki Mutta Curry கலக்கி முட்டை கறி | Rakesh Raghunathan Udan | Vidiem Appliances & Vidiem Fresh

Unity in diversity - this is certainly true of Indian cuisine. Every little town in India will have its unique delicacy waiting to be discovered. In this episode, join @rakeshraghunathan as he takes us through the recipe for Kalakki Mutta Curry which he picked up from a quaint little mess in Dindigul, a small town in Tamil nadu Rakesh Raghunathan Udan in association with Vidiem kitchen appliances & Vidiem fresh. Showcasing unique recipes from across South India. Appliances - https://www.facebook.com/VidiemTM/ Fresh greens - Vidiem Fresh Buy online - https://vidiem.in Instagram - https://instagram.com/vidiemtm Subscribe to our Channel - http://bit.ly/RakeshRaghunathan HIT THE BELL ICON FOR REGULAR UPDATES. Our Previous Episode of Rakesh Udan: ▶ Episode #15 (Azhagar Kovil Dosai) - https://youtu.be/2vCKJdrkmCQ ▶ Episode #14 (Arisi Vadai) - https://youtu.be/3URei2aa8SU ▶ Episode #13 (Aadi Kummayam) - https://youtu.be/wNWvDndZxyI ▶ Episode #12 (Andhra Paruppu Podi) - https://youtu.be/r83UcxGn4B4 ▶ Episode #11 (Pavakkai Ellukari) - https://youtu.be/nH973AC7L8k ▶ Episode #10 (Thakkali Kuzhambu) - https://youtu.be/lpHjw4wU29w ▶ Episode #09 (Mango Phirni) - https://youtu.be/rEGWjmzzRiw ▶ Episode #08 (Chettinad Mandi) - https://youtu.be/lodExocmXJA ▶ Episode #07 (Chidambaram Gosthu) - https://youtu.be/FV-wsYctM7E ▶ Episode #06 (Ramzan Nombu Kanji) - https://youtu.be/3_9JAtwUGYQ ▶ Episode #05 (Tirunelveli Sodhi) - https://youtu.be/o6BvLrgtCB4 ▶ Episode #04 (Bun Halwa) - https://youtu.be/nW4reEu5qa0 ▶ Episode #03 (Kumbakonam Kadappa) - https://youtu.be/7LpU8IX3_R4 ▶ Episode #02 (Green Pulao (Karnataka Style)) - https://youtu.be/ys8VtMKm6dE ▶ Episode #01 (Milk Sweet/பால் கேசரி) - https://youtu.be/kj0tpIA1c6Y Our Ammavum Naanum Episodes: ▶ Episode #32 (More Koozh) - https://youtu.be/IIGwYbDIDMY ▶ Episode #31 (Thanjavur Race Kootu) - https://youtu.be/Ih1LHeM11AM ▶ Episode #30 (Paruppu Urundai Kuzhambu) - https://youtu.be/pZw0ACE7Mjw ▶ Episode #29 (Thavalai Vadai) - https://youtu.be/FLke67Xn_LA ▶ Episode #28 (Dhal Poori) - https://youtu.be/2ABjcN9Jn3c ▶ Episode #27 (Kunukku) - https://youtu.be/jYYSOm7xEik ▶ Episode #26 (Ennai Kathrikkai Kuzhambu) - https://youtu.be/KN4HHQ8Cd38 ▶ Episode #25 (Poricha Rasam) - https://youtu.be/qNHlJf23riE ▶ Episode #24 (Chettinad Mandi ) - https://youtu.be/lodExocmXJA ▶ Episode #23 (Pavakkai Pitlai) - https://youtu.be/EgxAEQK2qbI ▶ Episode #22 (Tomato Soup Rasam) - https://youtu.be/GBOIE5EZuvM ▶ Episode #21 (பூசனிக்காய் மோர் கூட்டு) - https://youtu.be/G893S8YWtzs ▶ Episode #20 (Vepampoo Rasam/வேப்பம் பூ ரசம்) - https://youtu.be/8cjz6a402TM ▶ Episode #19 (Pacchai More Kuzhambu Vadai) - https://youtu.be/K3-hfUT2E-0 ▶ Episode #18 (Karuveppilai Kuzhambu) - https://youtu.be/1ygFm3U4xTo ▶ Episode #17 (Murungakkai Masala Kuzhambu) - https://youtu.be/4OdzWs3CQ2E ▶ Episode #16 (Mysore Rasam) - https://youtu.be/uvAn0Ngmfoc ▶ Episode #15 (Thengai Paal Pulao) - https://youtu.be/DvaEDu2GvyI ▶ Episode #14 (Chakkaravalli Kizhangu Varathu Araitha Kuzhambu) - https://youtu.be/xQ007y-dbPo ▶ Episode #13 (Kathrikkai Vendhaya Masiyal) - https://youtu.be/V7D5onmU9jk ▶ Episode #12 (Paccha More Kuzhambu Vadai) - https://youtu.be/qo0cn9LK0M0 ▶ Episode #11 (Avaramani Kuzhambu) - https://youtu.be/XhzaFqsUsvU ▶ Ammavum Naanum Teaser #02 - https://youtu.be/tdjKwGCixA8 ▶ Ammavum Naanum Teaser #01 - https://youtu.be/jRf1qxXk5so Check out my Website: https://www.rakeshraghunathan.com/ Follow Me on: Facebook: https://www.facebook.com/therakeshraghunathan Twitter: https://www.twitter.com/therakeshraghu Instagram: https://www.instagram.com/therakeshraghunathan #JowarParatha #ParathaRecipe #rakeshraghunathan #puliyogaretravels #ammavumnaanum #vidiem #vidiemadc #vidiemiris #heirloomsouthindian #trendingnow #100Southindian #dakshindiaries
Kosumalli | கோசுமல்லி | Rakesh Raghunathan Udan | Vidiem Kitchen Appliances & Vidiem Fresh
04:55

Kosumalli | கோசுமல்லி | Rakesh Raghunathan Udan | Vidiem Kitchen Appliances & Vidiem Fresh

What better way to kickstart our first episode of Rakesh Raghunathan Udan, than in a complete South Indian style with a delicious festive staple- Kosumalli, a nutritious, protein-rich and flavourful south-Indian salad that marks the beginning of the feast that is to follow. Rakesh Raghunathan Udan in association with Vidiem kitchen appliances & Vidiem fresh. Showcasing unique recipes from across South India. Appliances - https://www.facebook.com/VidiemTM/ Fresh greens - Vidiem Fresh Buy online - https://vidiem.in Instagram - https://instagram.com/vidiemtm Subscribe to our Channel - http://bit.ly/RakeshRaghunathan HIT THE BELL ICON FOR REGULAR UPDATES. Our Previous Episode of Rakesh Udan: ▶ Episode #15 (Azhagar Kovil Dosai) - https://youtu.be/2vCKJdrkmCQ ▶ Episode #14 (Arisi Vadai) - https://youtu.be/3URei2aa8SU ▶ Episode #13 (Aadi Kummayam) - https://youtu.be/wNWvDndZxyI ▶ Episode #12 (Andhra Paruppu Podi) - https://youtu.be/r83UcxGn4B4 ▶ Episode #11 (Pavakkai Ellukari) - https://youtu.be/nH973AC7L8k ▶ Episode #10 (Thakkali Kuzhambu) - https://youtu.be/lpHjw4wU29w ▶ Episode #09 (Mango Phirni) - https://youtu.be/rEGWjmzzRiw ▶ Episode #08 (Chettinad Mandi) - https://youtu.be/lodExocmXJA ▶ Episode #07 (Chidambaram Gosthu) - https://youtu.be/FV-wsYctM7E ▶ Episode #06 (Ramzan Nombu Kanji) - https://youtu.be/3_9JAtwUGYQ ▶ Episode #05 (Tirunelveli Sodhi) - https://youtu.be/o6BvLrgtCB4 ▶ Episode #04 (Bun Halwa) - https://youtu.be/nW4reEu5qa0 ▶ Episode #03 (Kumbakonam Kadappa) - https://youtu.be/7LpU8IX3_R4 ▶ Episode #02 (Green Pulao (Karnataka Style)) - https://youtu.be/ys8VtMKm6dE ▶ Episode #01 (Milk Sweet/பால் கேசரி) - https://youtu.be/kj0tpIA1c6Y Our Ammavum Naanum Episodes: ▶ Episode #32 (More Koozh) - https://youtu.be/IIGwYbDIDMY ▶ Episode #31 (Thanjavur Race Kootu) - https://youtu.be/Ih1LHeM11AM ▶ Episode #30 (Paruppu Urundai Kuzhambu) - https://youtu.be/pZw0ACE7Mjw ▶ Episode #29 (Thavalai Vadai) - https://youtu.be/FLke67Xn_LA ▶ Episode #28 (Dhal Poori) - https://youtu.be/2ABjcN9Jn3c ▶ Episode #27 (Kunukku) - https://youtu.be/jYYSOm7xEik ▶ Episode #26 (Ennai Kathrikkai Kuzhambu) - https://youtu.be/KN4HHQ8Cd38 ▶ Episode #25 (Poricha Rasam) - https://youtu.be/qNHlJf23riE ▶ Episode #24 (Chettinad Mandi ) - https://youtu.be/lodExocmXJA ▶ Episode #23 (Pavakkai Pitlai) - https://youtu.be/EgxAEQK2qbI ▶ Episode #22 (Tomato Soup Rasam) - https://youtu.be/GBOIE5EZuvM ▶ Episode #21 (பூசனிக்காய் மோர் கூட்டு) - https://youtu.be/G893S8YWtzs ▶ Episode #20 (Vepampoo Rasam/வேப்பம் பூ ரசம்) - https://youtu.be/8cjz6a402TM ▶ Episode #19 (Pacchai More Kuzhambu Vadai) - https://youtu.be/K3-hfUT2E-0 ▶ Episode #18 (Karuveppilai Kuzhambu) - https://youtu.be/1ygFm3U4xTo ▶ Episode #17 (Murungakkai Masala Kuzhambu) - https://youtu.be/4OdzWs3CQ2E ▶ Episode #16 (Mysore Rasam) - https://youtu.be/uvAn0Ngmfoc ▶ Episode #15 (Thengai Paal Pulao) - https://youtu.be/DvaEDu2GvyI ▶ Episode #14 (Chakkaravalli Kizhangu Varathu Araitha Kuzhambu) - https://youtu.be/xQ007y-dbPo ▶ Episode #13 (Kathrikkai Vendhaya Masiyal) - https://youtu.be/V7D5onmU9jk ▶ Episode #12 (Paccha More Kuzhambu Vadai) - https://youtu.be/qo0cn9LK0M0 ▶ Episode #11 (Avaramani Kuzhambu) - https://youtu.be/XhzaFqsUsvU ▶ Ammavum Naanum Teaser #02 - https://youtu.be/tdjKwGCixA8 ▶ Ammavum Naanum Teaser #01 - https://youtu.be/jRf1qxXk5so Check out my Website: https://www.rakeshraghunathan.com/ Follow Me on: Facebook: https://www.facebook.com/therakeshraghunathan Twitter: https://www.twitter.com/therakeshraghu Instagram: https://www.instagram.com/therakeshraghunathan #kosumalli #vidiem #vidiemadc #vidiemiris #salad #rakeshraghunathan #puliyogaretravels
Cavin Kare - Ruchi Pickles
02:38

Cavin Kare - Ruchi Pickles

With its references in Sangam Literature to rekindling childhood memories, pickles have a lot to play in our lives. This was a social media campaign to use pickles as part of day to day cooking and showcasing its importance and complexity.
Andhra Avakkai Arancini
00:49

Andhra Avakkai Arancini

Andhra Avakkai Arancini using Ruchi Magic Avakkai pickle. I was inspired to create this keeping the humble Italian Arancini in mind. A bite into this and its a play of different textures, flavours and an instant connect to childhood. Watch this recipe
Cavin Kare - Ruchi Pickles
04:07

Cavin Kare - Ruchi Pickles

Showcasing the versatility of pickles using Cavin Kare's Ruchi Magic Pickles. A recipe series
Vadu Maanga Pickle Dip
03:33

Vadu Maanga Pickle Dip

Vadu Maanga (tender baby raw mangoes) pickle dip - A quick and easy recipe that is a sure shot cocktail party super hit. Pairs very well with crackers, chips and fried snacks.
Elgi Ultra Appliances

Elgi Ultra Appliances

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