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 social media & brand building 

With an American B School degree and a passion for food heritage and culinary history, Rakesh advises food brands on Social Media on how to creatively take content to a wider more nuanced audience.

Here are some of his  recipe videos shot exclusively for social media

Thenga Paal Kuruma | Rakesh Raghunathan Udan | Vidiem Kitchen Appliances & Vidiem Fresh
07:10
Rakesh Raghunathan

Thenga Paal Kuruma | Rakesh Raghunathan Udan | Vidiem Kitchen Appliances & Vidiem Fresh

Packed with flavour, this rich, versatile Thenga Paal Kurma, native to the town of Pollachi in Tamil Nadu, is the perfect side dish for Parotta, chapathi or Idiyappam and can be had for breakfast, lunch or dinner. You can also create your own twist by throwing in your favourite protein - like chicken or mutton too. In this episode, we will be taking you through this unique recipe!" Rakesh Raghunathan Udan in association with Vidiem kitchen appliances & Vidiem fresh. Showcasing unique recipes from across South India. Appliances - https://www.facebook.com/VidiemTM/ Fresh greens - Vidiem Fresh Buy online - https://vidiem.in Instagram - https://instagram.com/vidiemtm Subscribe to our Channel - http://bit.ly/RakeshRaghunathan HIT THE BELL ICON FOR REGULAR UPDATES. Our Previous Episode of Rakesh Udan: ▶ Episode #15 (Azhagar Kovil Dosai) - https://youtu.be/2vCKJdrkmCQ ▶ Episode #14 (Arisi Vadai) - https://youtu.be/3URei2aa8SU ▶ Episode #13 (Aadi Kummayam) - https://youtu.be/wNWvDndZxyI ▶ Episode #12 (Andhra Paruppu Podi) - https://youtu.be/r83UcxGn4B4 ▶ Episode #11 (Pavakkai Ellukari) - https://youtu.be/nH973AC7L8k ▶ Episode #10 (Thakkali Kuzhambu) - https://youtu.be/lpHjw4wU29w ▶ Episode #09 (Mango Phirni) - https://youtu.be/rEGWjmzzRiw ▶ Episode #08 (Chettinad Mandi) - https://youtu.be/lodExocmXJA ▶ Episode #07 (Chidambaram Gosthu) - https://youtu.be/FV-wsYctM7E ▶ Episode #06 (Ramzan Nombu Kanji) - https://youtu.be/3_9JAtwUGYQ ▶ Episode #05 (Tirunelveli Sodhi) - https://youtu.be/o6BvLrgtCB4 ▶ Episode #04 (Bun Halwa) - https://youtu.be/nW4reEu5qa0 ▶ Episode #03 (Kumbakonam Kadappa) - https://youtu.be/7LpU8IX3_R4 ▶ Episode #02 (Green Pulao (Karnataka Style)) - https://youtu.be/ys8VtMKm6dE ▶ Episode #01 (Milk Sweet/பால் கேசரி) - https://youtu.be/kj0tpIA1c6Y Our Ammavum Naanum Episodes: ▶ Episode #32 (More Koozh) - https://youtu.be/IIGwYbDIDMY ▶ Episode #31 (Thanjavur Race Kootu) - https://youtu.be/Ih1LHeM11AM ▶ Episode #30 (Paruppu Urundai Kuzhambu) - https://youtu.be/pZw0ACE7Mjw ▶ Episode #29 (Thavalai Vadai) - https://youtu.be/FLke67Xn_LA ▶ Episode #28 (Dhal Poori) - https://youtu.be/2ABjcN9Jn3c ▶ Episode #27 (Kunukku) - https://youtu.be/jYYSOm7xEik ▶ Episode #26 (Ennai Kathrikkai Kuzhambu) - https://youtu.be/KN4HHQ8Cd38 ▶ Episode #25 (Poricha Rasam) - https://youtu.be/qNHlJf23riE ▶ Episode #24 (Chettinad Mandi ) - https://youtu.be/lodExocmXJA ▶ Episode #23 (Pavakkai Pitlai) - https://youtu.be/EgxAEQK2qbI ▶ Episode #22 (Tomato Soup Rasam) - https://youtu.be/GBOIE5EZuvM ▶ Episode #21 (பூசனிக்காய் மோர் கூட்டு) - https://youtu.be/G893S8YWtzs ▶ Episode #20 (Vepampoo Rasam/வேப்பம் பூ ரசம்) - https://youtu.be/8cjz6a402TM ▶ Episode #19 (Pacchai More Kuzhambu Vadai) - https://youtu.be/K3-hfUT2E-0 ▶ Episode #18 (Karuveppilai Kuzhambu) - https://youtu.be/1ygFm3U4xTo ▶ Episode #17 (Murungakkai Masala Kuzhambu) - https://youtu.be/4OdzWs3CQ2E ▶ Episode #16 (Mysore Rasam) - https://youtu.be/uvAn0Ngmfoc ▶ Episode #15 (Thengai Paal Pulao) - https://youtu.be/DvaEDu2GvyI ▶ Episode #14 (Chakkaravalli Kizhangu Varathu Araitha Kuzhambu) - https://youtu.be/xQ007y-dbPo ▶ Episode #13 (Kathrikkai Vendhaya Masiyal) - https://youtu.be/V7D5onmU9jk ▶ Episode #12 (Paccha More Kuzhambu Vadai) - https://youtu.be/qo0cn9LK0M0 ▶ Episode #11 (Avaramani Kuzhambu) - https://youtu.be/XhzaFqsUsvU ▶ Ammavum Naanum Teaser #02 - https://youtu.be/tdjKwGCixA8 ▶ Ammavum Naanum Teaser #01 - https://youtu.be/jRf1qxXk5so Check out my Website: https://www.rakeshraghunathan.com/ Follow Me on: Facebook: https://www.facebook.com/therakeshraghunathan Twitter: https://www.twitter.com/therakeshraghu Instagram: https://www.instagram.com/therakeshraghunathan #rakeshraghunathan #puliyogaretravels #ammavumnaanum #vidiem #vidiemadc #vidiemiris #coconutmilk #thengaipal #kurma #southindian #kongu #kongurecipes #heirloomsouthindian #trendingnow #100Southindian #dakshindiaries
Pakoda Chaat | Rakesh Raghunathan Udan | Vidiem Appliances & Vidiem Fresh
05:39
Rakesh Raghunathan

Pakoda Chaat | Rakesh Raghunathan Udan | Vidiem Appliances & Vidiem Fresh

Rakesh Raghunathan Udan in association with Vidiem kitchen appliances & Vidiem fresh. Showcasing unique recipes from across South India. Appliances - https://www.facebook.com/VidiemTM/ Fresh greens - Vidiem Fresh Buy online - https://vidiem.in Instagram - https://instagram.com/vidiemtm Subscribe to our Channel - http://bit.ly/RakeshRaghunathan HIT THE BELL ICON FOR REGULAR UPDATES. Our Previous Episode of Rakesh Udan: ▶ Episode #15 (Azhagar Kovil Dosai) - https://youtu.be/2vCKJdrkmCQ ▶ Episode #14 (Arisi Vadai) - https://youtu.be/3URei2aa8SU ▶ Episode #13 (Aadi Kummayam) - https://youtu.be/wNWvDndZxyI ▶ Episode #12 (Andhra Paruppu Podi) - https://youtu.be/r83UcxGn4B4 ▶ Episode #11 (Pavakkai Ellukari) - https://youtu.be/nH973AC7L8k ▶ Episode #10 (Thakkali Kuzhambu) - https://youtu.be/lpHjw4wU29w ▶ Episode #09 (Mango Phirni) - https://youtu.be/rEGWjmzzRiw ▶ Episode #08 (Chettinad Mandi) - https://youtu.be/lodExocmXJA ▶ Episode #07 (Chidambaram Gosthu) - https://youtu.be/FV-wsYctM7E ▶ Episode #06 (Ramzan Nombu Kanji) - https://youtu.be/3_9JAtwUGYQ ▶ Episode #05 (Tirunelveli Sodhi) - https://youtu.be/o6BvLrgtCB4 ▶ Episode #04 (Bun Halwa) - https://youtu.be/nW4reEu5qa0 ▶ Episode #03 (Kumbakonam Kadappa) - https://youtu.be/7LpU8IX3_R4 ▶ Episode #02 (Green Pulao (Karnataka Style)) - https://youtu.be/ys8VtMKm6dE ▶ Episode #01 (Milk Sweet/பால் கேசரி) - https://youtu.be/kj0tpIA1c6Y Our Ammavum Naanum Episodes: ▶ Episode #32 (More Koozh) - https://youtu.be/IIGwYbDIDMY ▶ Episode #31 (Thanjavur Race Kootu) - https://youtu.be/Ih1LHeM11AM ▶ Episode #30 (Paruppu Urundai Kuzhambu) - https://youtu.be/pZw0ACE7Mjw ▶ Episode #29 (Thavalai Vadai) - https://youtu.be/FLke67Xn_LA ▶ Episode #28 (Dhal Poori) - https://youtu.be/2ABjcN9Jn3c ▶ Episode #27 (Kunukku) - https://youtu.be/jYYSOm7xEik ▶ Episode #26 (Ennai Kathrikkai Kuzhambu) - https://youtu.be/KN4HHQ8Cd38 ▶ Episode #25 (Poricha Rasam) - https://youtu.be/qNHlJf23riE ▶ Episode #24 (Chettinad Mandi ) - https://youtu.be/lodExocmXJA ▶ Episode #23 (Pavakkai Pitlai) - https://youtu.be/EgxAEQK2qbI ▶ Episode #22 (Tomato Soup Rasam) - https://youtu.be/GBOIE5EZuvM ▶ Episode #21 (பூசனிக்காய் மோர் கூட்டு) - https://youtu.be/G893S8YWtzs ▶ Episode #20 (Vepampoo Rasam/வேப்பம் பூ ரசம்) - https://youtu.be/8cjz6a402TM ▶ Episode #19 (Pacchai More Kuzhambu Vadai) - https://youtu.be/K3-hfUT2E-0 ▶ Episode #18 (Karuveppilai Kuzhambu) - https://youtu.be/1ygFm3U4xTo ▶ Episode #17 (Murungakkai Masala Kuzhambu) - https://youtu.be/4OdzWs3CQ2E ▶ Episode #16 (Mysore Rasam) - https://youtu.be/uvAn0Ngmfoc ▶ Episode #15 (Thengai Paal Pulao) - https://youtu.be/DvaEDu2GvyI ▶ Episode #14 (Chakkaravalli Kizhangu Varathu Araitha Kuzhambu) - https://youtu.be/xQ007y-dbPo ▶ Episode #13 (Kathrikkai Vendhaya Masiyal) - https://youtu.be/V7D5onmU9jk ▶ Episode #12 (Paccha More Kuzhambu Vadai) - https://youtu.be/qo0cn9LK0M0 ▶ Episode #11 (Avaramani Kuzhambu) - https://youtu.be/XhzaFqsUsvU ▶ Ammavum Naanum Teaser #02 - https://youtu.be/tdjKwGCixA8 ▶ Ammavum Naanum Teaser #01 - https://youtu.be/jRf1qxXk5so Check out my Website: https://www.rakeshraghunathan.com/ Follow Me on: Facebook: https://www.facebook.com/therakeshraghunathan Twitter: https://www.twitter.com/therakeshraghu Instagram: https://www.instagram.com/therakeshraghunathan #PakodaChaat #PakodaRecipe #rakeshraghunathan #puliyogaretravels #ammavumnaanum #vidiem #vidiemadc #vidiemiris #heirloomsouthindian #trendingnow #100Southindian #dakshindiaries
Kalakki Mutta Curry கலக்கி முட்டை கறி | Rakesh Raghunathan Udan | Vidiem Appliances & Vidiem Fresh
07:44
Rakesh Raghunathan

Kalakki Mutta Curry கலக்கி முட்டை கறி | Rakesh Raghunathan Udan | Vidiem Appliances & Vidiem Fresh

Unity in diversity - this is certainly true of Indian cuisine. Every little town in India will have its unique delicacy waiting to be discovered. In this episode, join @rakeshraghunathan as he takes us through the recipe for Kalakki Mutta Curry which he picked up from a quaint little mess in Dindigul, a small town in Tamil nadu Rakesh Raghunathan Udan in association with Vidiem kitchen appliances & Vidiem fresh. Showcasing unique recipes from across South India. Appliances - https://www.facebook.com/VidiemTM/ Fresh greens - Vidiem Fresh Buy online - https://vidiem.in Instagram - https://instagram.com/vidiemtm Subscribe to our Channel - http://bit.ly/RakeshRaghunathan HIT THE BELL ICON FOR REGULAR UPDATES. Our Previous Episode of Rakesh Udan: ▶ Episode #15 (Azhagar Kovil Dosai) - https://youtu.be/2vCKJdrkmCQ ▶ Episode #14 (Arisi Vadai) - https://youtu.be/3URei2aa8SU ▶ Episode #13 (Aadi Kummayam) - https://youtu.be/wNWvDndZxyI ▶ Episode #12 (Andhra Paruppu Podi) - https://youtu.be/r83UcxGn4B4 ▶ Episode #11 (Pavakkai Ellukari) - https://youtu.be/nH973AC7L8k ▶ Episode #10 (Thakkali Kuzhambu) - https://youtu.be/lpHjw4wU29w ▶ Episode #09 (Mango Phirni) - https://youtu.be/rEGWjmzzRiw ▶ Episode #08 (Chettinad Mandi) - https://youtu.be/lodExocmXJA ▶ Episode #07 (Chidambaram Gosthu) - https://youtu.be/FV-wsYctM7E ▶ Episode #06 (Ramzan Nombu Kanji) - https://youtu.be/3_9JAtwUGYQ ▶ Episode #05 (Tirunelveli Sodhi) - https://youtu.be/o6BvLrgtCB4 ▶ Episode #04 (Bun Halwa) - https://youtu.be/nW4reEu5qa0 ▶ Episode #03 (Kumbakonam Kadappa) - https://youtu.be/7LpU8IX3_R4 ▶ Episode #02 (Green Pulao (Karnataka Style)) - https://youtu.be/ys8VtMKm6dE ▶ Episode #01 (Milk Sweet/பால் கேசரி) - https://youtu.be/kj0tpIA1c6Y Our Ammavum Naanum Episodes: ▶ Episode #32 (More Koozh) - https://youtu.be/IIGwYbDIDMY ▶ Episode #31 (Thanjavur Race Kootu) - https://youtu.be/Ih1LHeM11AM ▶ Episode #30 (Paruppu Urundai Kuzhambu) - https://youtu.be/pZw0ACE7Mjw ▶ Episode #29 (Thavalai Vadai) - https://youtu.be/FLke67Xn_LA ▶ Episode #28 (Dhal Poori) - https://youtu.be/2ABjcN9Jn3c ▶ Episode #27 (Kunukku) - https://youtu.be/jYYSOm7xEik ▶ Episode #26 (Ennai Kathrikkai Kuzhambu) - https://youtu.be/KN4HHQ8Cd38 ▶ Episode #25 (Poricha Rasam) - https://youtu.be/qNHlJf23riE ▶ Episode #24 (Chettinad Mandi ) - https://youtu.be/lodExocmXJA ▶ Episode #23 (Pavakkai Pitlai) - https://youtu.be/EgxAEQK2qbI ▶ Episode #22 (Tomato Soup Rasam) - https://youtu.be/GBOIE5EZuvM ▶ Episode #21 (பூசனிக்காய் மோர் கூட்டு) - https://youtu.be/G893S8YWtzs ▶ Episode #20 (Vepampoo Rasam/வேப்பம் பூ ரசம்) - https://youtu.be/8cjz6a402TM ▶ Episode #19 (Pacchai More Kuzhambu Vadai) - https://youtu.be/K3-hfUT2E-0 ▶ Episode #18 (Karuveppilai Kuzhambu) - https://youtu.be/1ygFm3U4xTo ▶ Episode #17 (Murungakkai Masala Kuzhambu) - https://youtu.be/4OdzWs3CQ2E ▶ Episode #16 (Mysore Rasam) - https://youtu.be/uvAn0Ngmfoc ▶ Episode #15 (Thengai Paal Pulao) - https://youtu.be/DvaEDu2GvyI ▶ Episode #14 (Chakkaravalli Kizhangu Varathu Araitha Kuzhambu) - https://youtu.be/xQ007y-dbPo ▶ Episode #13 (Kathrikkai Vendhaya Masiyal) - https://youtu.be/V7D5onmU9jk ▶ Episode #12 (Paccha More Kuzhambu Vadai) - https://youtu.be/qo0cn9LK0M0 ▶ Episode #11 (Avaramani Kuzhambu) - https://youtu.be/XhzaFqsUsvU ▶ Ammavum Naanum Teaser #02 - https://youtu.be/tdjKwGCixA8 ▶ Ammavum Naanum Teaser #01 - https://youtu.be/jRf1qxXk5so Check out my Website: https://www.rakeshraghunathan.com/ Follow Me on: Facebook: https://www.facebook.com/therakeshraghunathan Twitter: https://www.twitter.com/therakeshraghu Instagram: https://www.instagram.com/therakeshraghunathan #JowarParatha #ParathaRecipe #rakeshraghunathan #puliyogaretravels #ammavumnaanum #vidiem #vidiemadc #vidiemiris #heirloomsouthindian #trendingnow #100Southindian #dakshindiaries
Kosumalli | கோசுமல்லி | Rakesh Raghunathan Udan | Vidiem Kitchen Appliances & Vidiem Fresh
04:55
Rakesh Raghunathan

Kosumalli | கோசுமல்லி | Rakesh Raghunathan Udan | Vidiem Kitchen Appliances & Vidiem Fresh

What better way to kickstart our first episode of Rakesh Raghunathan Udan, than in a complete South Indian style with a delicious festive staple- Kosumalli, a nutritious, protein-rich and flavourful south-Indian salad that marks the beginning of the feast that is to follow. Rakesh Raghunathan Udan in association with Vidiem kitchen appliances & Vidiem fresh. Showcasing unique recipes from across South India. Appliances - https://www.facebook.com/VidiemTM/ Fresh greens - Vidiem Fresh Buy online - https://vidiem.in Instagram - https://instagram.com/vidiemtm Subscribe to our Channel - http://bit.ly/RakeshRaghunathan HIT THE BELL ICON FOR REGULAR UPDATES. Our Previous Episode of Rakesh Udan: ▶ Episode #15 (Azhagar Kovil Dosai) - https://youtu.be/2vCKJdrkmCQ ▶ Episode #14 (Arisi Vadai) - https://youtu.be/3URei2aa8SU ▶ Episode #13 (Aadi Kummayam) - https://youtu.be/wNWvDndZxyI ▶ Episode #12 (Andhra Paruppu Podi) - https://youtu.be/r83UcxGn4B4 ▶ Episode #11 (Pavakkai Ellukari) - https://youtu.be/nH973AC7L8k ▶ Episode #10 (Thakkali Kuzhambu) - https://youtu.be/lpHjw4wU29w ▶ Episode #09 (Mango Phirni) - https://youtu.be/rEGWjmzzRiw ▶ Episode #08 (Chettinad Mandi) - https://youtu.be/lodExocmXJA ▶ Episode #07 (Chidambaram Gosthu) - https://youtu.be/FV-wsYctM7E ▶ Episode #06 (Ramzan Nombu Kanji) - https://youtu.be/3_9JAtwUGYQ ▶ Episode #05 (Tirunelveli Sodhi) - https://youtu.be/o6BvLrgtCB4 ▶ Episode #04 (Bun Halwa) - https://youtu.be/nW4reEu5qa0 ▶ Episode #03 (Kumbakonam Kadappa) - https://youtu.be/7LpU8IX3_R4 ▶ Episode #02 (Green Pulao (Karnataka Style)) - https://youtu.be/ys8VtMKm6dE ▶ Episode #01 (Milk Sweet/பால் கேசரி) - https://youtu.be/kj0tpIA1c6Y Our Ammavum Naanum Episodes: ▶ Episode #32 (More Koozh) - https://youtu.be/IIGwYbDIDMY ▶ Episode #31 (Thanjavur Race Kootu) - https://youtu.be/Ih1LHeM11AM ▶ Episode #30 (Paruppu Urundai Kuzhambu) - https://youtu.be/pZw0ACE7Mjw ▶ Episode #29 (Thavalai Vadai) - https://youtu.be/FLke67Xn_LA ▶ Episode #28 (Dhal Poori) - https://youtu.be/2ABjcN9Jn3c ▶ Episode #27 (Kunukku) - https://youtu.be/jYYSOm7xEik ▶ Episode #26 (Ennai Kathrikkai Kuzhambu) - https://youtu.be/KN4HHQ8Cd38 ▶ Episode #25 (Poricha Rasam) - https://youtu.be/qNHlJf23riE ▶ Episode #24 (Chettinad Mandi ) - https://youtu.be/lodExocmXJA ▶ Episode #23 (Pavakkai Pitlai) - https://youtu.be/EgxAEQK2qbI ▶ Episode #22 (Tomato Soup Rasam) - https://youtu.be/GBOIE5EZuvM ▶ Episode #21 (பூசனிக்காய் மோர் கூட்டு) - https://youtu.be/G893S8YWtzs ▶ Episode #20 (Vepampoo Rasam/வேப்பம் பூ ரசம்) - https://youtu.be/8cjz6a402TM ▶ Episode #19 (Pacchai More Kuzhambu Vadai) - https://youtu.be/K3-hfUT2E-0 ▶ Episode #18 (Karuveppilai Kuzhambu) - https://youtu.be/1ygFm3U4xTo ▶ Episode #17 (Murungakkai Masala Kuzhambu) - https://youtu.be/4OdzWs3CQ2E ▶ Episode #16 (Mysore Rasam) - https://youtu.be/uvAn0Ngmfoc ▶ Episode #15 (Thengai Paal Pulao) - https://youtu.be/DvaEDu2GvyI ▶ Episode #14 (Chakkaravalli Kizhangu Varathu Araitha Kuzhambu) - https://youtu.be/xQ007y-dbPo ▶ Episode #13 (Kathrikkai Vendhaya Masiyal) - https://youtu.be/V7D5onmU9jk ▶ Episode #12 (Paccha More Kuzhambu Vadai) - https://youtu.be/qo0cn9LK0M0 ▶ Episode #11 (Avaramani Kuzhambu) - https://youtu.be/XhzaFqsUsvU ▶ Ammavum Naanum Teaser #02 - https://youtu.be/tdjKwGCixA8 ▶ Ammavum Naanum Teaser #01 - https://youtu.be/jRf1qxXk5so Check out my Website: https://www.rakeshraghunathan.com/ Follow Me on: Facebook: https://www.facebook.com/therakeshraghunathan Twitter: https://www.twitter.com/therakeshraghu Instagram: https://www.instagram.com/therakeshraghunathan #kosumalli #vidiem #vidiemadc #vidiemiris #salad #rakeshraghunathan #puliyogaretravels